Online marketeer

Fenix takes you on a journey through contemporary art, history, stories and flavours. At the very place of departure and arrival, where millions of Europeans departed and just as many people from all over the world arrived. Team Fenix is building the new art museum about migration.

About the role

The opening year is the starting point for Fenix to build knowledge and insight. You contribute to the development of careful dashboarding and analyses that support visitor forecasts, campaign optimisation and ticket sales at Fenix. Through your work, Fenix learns to better understand its visitors and their (online) behaviour, and optimize marketing strategies. To support this, Fenix will implement a CDP during its opening year. You will play an important role in this project. In this position, you will also manage the sales channels yourself. For example, you will set up the ticketing for all of Fenix’s offerings.

You are responsible for creating the measurement plan, collecting and interpreting data. You translate data into concrete actions for the entire marketing team. You ensure that the sales funnels for all Fenix programming are optimally set up.

Your focus

Campaign management (24 hours per week)

• Develop and implement online marketing strategies and campaigns that contribute to the growth and (online) discoverability and visibility of Fenix.
  Implement cross-media marketing campaigns, sometimes in collaboration with a media agency.
• Set-up and optimize paid campaigns across various channels (such as Meta, Google, Snapchat, TikTok) and apply data-driven insights to maximise performance.
• Report on campaign results, KPIs and insights to internal stakeholders and making recommendations for future optimisations.

Ticketing (16 hours per week)

• Manage the ticketing flow and ensure optimal setup based on Fenix’s programming.
• Analyse visitor behaviour and identify opportunities to improve visitor conversion.

Who are you?

• You have demonstrable experience in setting up and optimising paid online campaigns in advertising platforms such as Meta, Google Ads, YouTube Ads, Snapchat and TikTok.
• You are creative in coming up with new ideas, but also pragmatic in executing and optimising campaigns.
• You are analytically strong and have experience with data-driven optimisation of campaigns.
• You have knowledge and experience with SEO, SEA, web analysis tools such as GA4, CRM systems and marketing automation.
• You have experience creating dashboards in tools like Looker Studio or Power BI.
• You are a team player with excellent communication skills and a proactive work attitude.
• You know how to take the lead in conversations and inspire others to embrace your ideas.
• You are skilled in stakeholder management.
• You have strong analytical skills.

You have a good command of both Dutch and English. We want to welcome our visitors in many different languages. So do you speak other languages? Fantastic!

What does Fenix offer you?

• A unique opportunity to be part of the opening of a new museum.
• A versatile position within a dynamic and inspiring organisation.
• A one-year contract, with the prospect of a permanent contract upon good performance.
• A maximum gross salary of €4,593.33 per month based on 40 hours per week, excluding 8% holiday allowance, depending on experience and knowledge.
• Good secondary employment conditions, including a pension scheme and travel and expense allowances.
• Opportunities for training and development.
• A healthy, vegetarian lunch
• An extra day off for a personal celebration or a cultural holiday.
• Unlimited access to professional guidance and content to support your mental well-being via OpenUp.

Fenix is building an organisation that reflects the cultural diversity of Rotterdam and leverages its strength. Our vacancies are open to everyone, including people with less experience in the cultural sector.

Want to apply?

Send a motivation letter and CV to nieuwebaan@fenix.nl for the attention of Jacqueline Cuny. Please include “online marketeer” in the subject line.

Any questions?

Do you have questions about the position, the application process or about Fenix? Please contact Jacqueline Cuny via nieuwebaan@fenix.nl.